Naïf Plastic-Free Baby Wipes

Naïf Baby Wipes (specifically the plastic-free variants) are designed in the Netherlands with a focus on natural, skin-friendly ingredients. The product's packaging features a turtle icon to signify its plastic-free, ocean-friendly composition, typically utilizing wood pulp fibers rather than synthetic plastics.

The brand was founded by Jochem Hes and Sjoerd Trompetter after they became fathers and noticed the lack of natural options in the baby care market. While the brand has expanded its distribution across Europe and into various international markets, its core identity remaines rooted in Dutch skincare innovation and sustainability. The manufacturing is primarily localized in the Netherlands and surrounding European facilities to maintain quality standards and minimize carbon footprint.