X-Ray Energy Lemon x Lime Zero drink

X-Ray Energy is a well-known energy drink brand that originated in Denmark during the late 1990s. Initially launched by Harboes Bryggeri as a competitor in the rapidly growing caffeine-based beverage market, it became famous for its distinctive branding and high caffeine content. The specific variant shown is the Lemon x Lime Zero, which caters to the sugar-free segment of the market.

Today, the brand remains a core part of the Harboe family of products. Production takes place primarily in Europe, with major facilities located in Denmark and Germany to serve the international market. The brand is managed by Harboes Bryggeri A/S, which maintains its headquarters in Skælskør, Denmark. As an independent brewery group, Harboe manages its own distribution and production, maintaining the legacy of X-Ray Energy as a European alternative to global energy drink giants.