Not on the high street

Not on the high street is a prominent online marketplace headquartered in the United Kingdom. Founded in 2006 by Holly Tucker and Sophie Cornish, the platform was established to provide a dedicated space for small, independent creative businesses to reach a wider audience. It specializes in unique, personlized, and handcrafted items ranging from home decor and jewelry to food gifts and apparel.

While the platform itself is British, the products sold on the site are produced in various locations depending on the specific independent seller. However, a significant majority of its 'Partners' (sellers) are based in the UK, often creating their goods in small studios or workshops. This model supports local craftsmanship and artisan manufacturing across the British Isles.

In 2021, the company was acquired by the American growth equity firm Great Hill Partners. This acquisition marked a new chapter for the brand, focusing on technological expansion and strengthening its position in the competitive e-commerce landscape while maintaining its core mission of supporting independent creative entrepreneurs.