GUM dental hygiene products

GUM (originally standing for Gentle Uman Mouthcare) is a well-established brand in the oral health category, known for its extensive range of toothbrushes, interdental brushes, and dental floss. The brand was originally created by Dr. John Butler in the United States in 1923, focusing on high-quality dental tools that promote gum health.

In 1988, the brand was acquired by Sunstar, a major Japanese multinational corporation. Today, GUM products are manufactured in multiple locations globally, including specialized facilities in Germany and various parts of Asia, to supply global markets. The brand is managed under Sunstar Europe S.A., headquartered in Switzerland, while the ultimate parent company, Sunstar Group, remains based in Japan. They continue to be a leader in the development of scientifically-backed oral care solutions used by dental professionals worldwide.