Wrangler denim jeans

Wrangler is an iconic American brand known for its rugged denim heritage and deep roots in Western lifestyle attire. Originally established in the early 20th century under the Blue Bell Overall Company, the specific brand name 'Wrangler' was introduced in 1947 specifically to target cowboys and professional rodeo athletes. This authenticity helped cement its status as a staple of American workwear.

Today, while the brand is headquartered in the United States, its manufacturing footprint is global. Wrangler products are produced in various countries across Latin America, Asia, and Africa to meet worldwide demand efficiently. The brand underwent a significant corporate shift in 2019 when it was spun off into an independent, publicly traded company.

As of 2024 and looking toward the future, Wrangler is owned by Kontoor Brands, Inc. This specialized apparel company also owns Lee, representing a major force in the global denim market. Kontoor Brands remains headquartered in Greensboro, North Carolina, maintaining the brand's long-standing connection to its American origins.