Reuzel Beard Foam

Reuzel is a world-renowned grooming brand born in Rotterdam, Netherlands, but significantly rooted in American manufacturing. The brand was founded by Leen and Bertus, owners of the Schorem Haarsnijder en Barbier barbershop. They aimed to create high-quality pomades and grooming products that lived up to the standards of the finest old-school barbers. Driven by the philosophy of providing 'Holland's Finest' grooming tools, Reuzel has become a global leader in the industry.

While the brand's heritage and creative inspiration are Dutch, the actual production of their product line, including the Beard Foam, primarily takes place in the United States to ensure consistent quality and global distribution. The brand is owned by Schorem, which remains an independent entity dedicated to the craft of traditional barbering. The Reuzel product line is distributed worldwide through various regional partners and professional barber networks.