Action Man Dirt Bike

Action Man is a legendary action figure line originally launched in the United Kingdom in 1966. It was developed by Palitoy as a British version of Hasbro's G.I. Joe. Over the decades, the brand evolved from its military roots to focus on adventure, sports, and extreme stunts, as seen with this dirt bike set.

Directly owned by Hasbro since their acquisition of Tonka (which included Palitoy's legacy interests), the brand remains a staple of European toy history. While the brand has British origins, manufacturing was transitioned to China during the late 20th century to streamline global production. Hasbro, headquartered in the United States, continues to manage the IP and distribution of Action Man products worldwide through various retailers and subsidiaries.