Alex floor cleaner

The Alex brand is highly specialized in floor care and maintenance, particularly well-known for products targeting parquet, wood, and laminate surfaces. Originally founded in Spain, the brand has built a long-standing reputation for quality in the European household chemicals market. The product in the image, showing the clear 'Hecho en España' (Made in Spain) label, is manufactured domestically at the facilities located near Barcelona.

Today, the Alex brand is an integral part of the AC Marca group. AC Marca is a prominent Spanish multinational company with a diverse portfolio of leading household names. The group manages the entire lifecycle of the brand from its headquarters in L'Hospitalet de Llobregat, maintaining its Spanish roots while distributing its specialized floor cleaners and waxes to international markets. AC Marca continues to be the ultimate owner and operator of the brand heading into 2026.