Moccona Coffee

Moccona is a premium instant coffee brand with roots dating back to 1753 in Joure, Netherlands, when it was founded under the Egberts family name (Douwe Egberts). The brand is known for its iconic cylindrical glass jars and freeze-dried coffee granules.

While the brand originated in Europe, it has become a household name in Australia, New Zealand, and parts of Asia. Production primarily takes place in the Netherlands, though the global nature of its supply chain means sourcing and roasting may occur in various regional facilities. Today, the brand is owned by JDE Peet's, a global coffee giant headquartered in the Netherlands that manages a vast portfolio of coffee and tea brands.