Smileat Baby Food

Smileat: Organic Innovation for Infants

Smileat is a pioneering Spanish brand that emerged in 2015 with a clear mission: to revolutionize the baby food market by offering 100% organic products without added salt, sugar, or preservatives. Founded by Javier Llaudet and Alberto Jiménez, the company started its journey in Madrid, focusing on glass-jarred purees that preserved the nutritional integrity of natural ingredients.

Local Production and Ownership

The brand's production is primarily centered in Spain, specifically leveraging local agriculture to ensure freshness and sustainability. As of 2024 and looking toward 2026, Smileat remains an independent company, having grown through private investment and venture capital while maintaining its headquarters in Madrid. The brand has expanded its portfolio from purees to organic snacks and breakfast cereals, solidifying its position as a leader in the healthy infant nutrition sector across Southern Europe.