Perwoll liquid laundry detergent

Perwoll is a premium laundry detergent brand specialized in fiber care and color renewal for delicate fabrics. Founded in Germany, the brand has established itself as a leader in 'Renew' technology, designed to extend the life of clothing by repairing fibers and reviving colors. Its presence is particularly strong in European and Asian markets where consumers prioritize garment longevity.

Manufacturing takes place across multiple countries, primarily in Henkel's European production facilities in Germany, Austria, and Poland to serve regional demand efficiently. The brand is part of the extensive household care portfolio of Henkel, a German multinational with over a century of history in chemical and consumer goods. As of 2024 and beyond, Henkel remains the ultimate owner, managing the brand through its Henkel Consumer Brands division.