Osulloc Tea

Osulloc is South Korea's premier luxury tea brand, tracing its origins back to 1979. The brand was established with the vision of reviving and cultivating Korean tea culture on Jeju Island, where the volcanic soil and climate provide ideal conditions for tea gardens. Today, Osulloc is renowned for its organic green tea fields and high-quality processing methods that blend traditional Korean craftsmanship with modern wellness trends.

As a flagship brand within the Amorepacific portfolio, Osulloc represents the premium lifestyle segment of South Korea's largest beauty and personal care conglomerate. While it operates specialized 'Tea Houses' and museum experiences, the brand’s global presence is rooted in its Jeju-sourced ingredients. Ownership remains firmly with Amorepacific, which oversees everything from the cultivation on Jeju Island to international distribution, ensuring strict quality control and brand consistency.