Salling Franske Kartofler

Salling Franske Kartofler is a classic salted potato chip product under the private label brand 'Salling,' owned by the Salling Group. The name 'Franske Kartofler' (French Potatoes) is the traditional Danish term for plain salted potato chips.

Historically, the brand traces its roots back to 1906 when Ferdinand Salling opened a draper's shop in Aarhus. Under his son Herman Salling, the company evolved into Dansk Supermarked, the largest retailer in Denmark. In 2018, the group rebranded from Dansk Supermarked to Salling Group to honor its founders and unify its diverse retail chains like Netto, Føtex, and Bilka under a single cohesive brand identity.

The brand is 100% owned by the Salling Foundations (Købmand Herman Salling's Foundation and Købmand Ferdinand Salling's Memorial Foundation). This unique ownership structure means that profits are reinvested into the company or donated to cultural, sporting, and social causes across Denmark. The products are typically manufactured in Denmark by local snack producers or partners that supply Salling Group's extensive private label network.