Peter Storm outdoor clothing and equipment

Peter Storm is a well-established British brand that has been a staple of the outdoor apparel industry for decades. Originally founded in 1954 in the United Kingdom by Noel Bibby, the brand became famous for its innovation in waterproof technology, specifically the creation of the 100% waterproof nylon rain jacket and the development of the Cagoule.

Over the years, the brand's ownership transitioned from its independent roots to being a core part of major retail groups. After the death of its founder, the brand was eventually acquired by Blacks Leisure Group in the 1980s. Today, Peter Storm is owned by JD Sports Fashion PLC, which purchased the Blacks Leisure Group out of administration in 2012.

Manufacturing for Peter Storm products takes place across multiple countries, primarily in Asia, to leverage large-scale textile production facilities. Despite the international manufacturing footprint, the brand maintains its British heritage through UK-based design and its focus on the unpredictable British weather. It remains a primary house brand for major UK retailers like Millets, Blacks, and Ultimate Outdoors.