Signal toothpaste Blanqueador Bicarbonato

Signal is a long-standing oral care brand with a history dating back to its introduction by Unilever in the mid-20th century. Originally founded in France in 1961 as a toothpaste brand, it has since expanded globally, often operating under different names such as Pepsodent or Mentadent in various markets. The manufacturing of Signal toothpaste occurs across multiple locations worldwide to serve different regional markets, including facilities in Europe and Asia.

In 2021, Unilever announced the sale of most of its beauty and personal care brands in various regions, but Signal remains a cornerstone of Unilever's personal care portfolio. As of 2026, the ultimate ownership remains with Unilever PLC, the British multinational consumer goods company. In local markets like Spain, the brand is managed through Unilever's regional subsidiaries, ensuring distribution and compliance with local health regulations.