Lycia bagnodoccia original

Lycia is a well-established Italian brand specializing in personal care and hygiene products, most famous for its deodorants, depilatory products, and body washes. The brand emphasizes skin health and natural ingredients, as seen on this 750ml bottle of 'bagnodoccia original' which features Vitamin E and white flowers.

Lycia was originally created by the Italian company Artsana Group. In late 2016, the brand was acquired by Sodalis Group, a major Italian conglomerate in the beauty and personal care sector. Most of the production remains centered in Italy, leveraging local manufacturing facilities to maintain quality standards associated with Italian cosmetics. Today, it remains a household name in Southern Europe, part of a portfolio that includes other major cosmetic and household brands.