Flota Laundry Detergent

Flota is a well-established household cleaning brand predominantly recognized in the Iberian Peninsula. Originally developed for the Spanish market, it has become a staple for affordable and effective laundry care. The brand focuses on delivering high-performance detergents including liquid, powder, and specialized capsule formats.

Today, Flota is owned and managed by the Spanish multinational group Persán. While it was once part of larger international portfolios through mergers, it is currently a flagship brand for Persán, which operates major production facilities in Seville, Spain, and Poland. The brand maintains a strong local presence throughout Spain and Portugal, serving as a primary competitor in the mass-market cleaning sector.