Sharwood's Thai Crackers

Sharwood's is a pioneering British brand that has been bringing Asian-inspired flavours to the UK market since 1889. The brand was founded by James Allen Sharwood, who significantly influenced British culinary habits by introducing authentic spices and condiments from the East. Today, products like their Thai Crackers remain a staple in the savoury snack and meal accompaniment category across the British Isles.

While the brand specializes in flavours inspired by Thailand, India, and China, the manufacturing for most of its retail range, including these crackers, is predominantly centered in the United Kingdom to serve the domestic market. The brand's identity is deeply rooted in its British heritage of global exploration and trade.

In terms of corporate ownership, Sharwood's transitioned through various food conglomerates over the decades, including RHM (Rank Hovis McDougall). As of the current market landscape leading into 2026, it is owned and operated by Premier Foods, one of the UK’s largest food producers. Premier Foods manages the brand's logistics and manufacturing, ensuring it remains an iconic name in the British supermarket landscape.