Downy Intense Exótico fabric softener

Downy, known as Lenor in Europe and parts of Asia, is a world-renowned brand of fabric softener produced by Procter & Gamble. The brand was first introduced in the United States in 1961 and has since expanded its product line to include scent boosters and dryer sheets.

Today, Downy is a global leader in the laundry care category. While the brand originated in the USA, its products are manufactured in various locations worldwide to serve local markets. In the Latin American market, products like Downy Intense are typically produced in regional facilities to optimize distribution. The brand remains under the ultimate ownership of Procter & Gamble (P&G), a multinational consumer goods giant headquartered in Cincinnati, Ohio.