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EsTee is a prominent ready-to-drink tea brand primarily serving the Indonesian market. It is known for its classic sweet jasmine tea flavor, a staple in the Southeast Asian beverage industry. The product is marketed as a refreshing, affordable option available in various formats including glass bottles and aseptic packs.
The brand is a core part of the portfolio owned by PT Rekso Nasional (Rekso Group), a major Indonesian conglomerate. Through its subsidiary, PT Sinar Sosro, the group manages the production and distribution of EsTee. While Sinar Sosro is most famous for its 'Tehbotol Sosro' line, EsTee serves as a complementary brand targeting a specific price point and consumer segment within the domestic tea market.
Today, the brand remains under the ultimate ownership of the Sosrodjojo family via the Rekso Group. All production facilities are located within Indonesia, leveraging local tea plantations and manufacturing plants to maintain its position as a homegrown beverage leader.
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