Chip chips (standard potato chips)

Chip is a prominent Israeli brand of potato chips, known for its various flavors and textures. It is one of the leading names in the local snack market, competing closely with international brands.

The brand belongs to the Strauss Group, which has deep roots in the Israeli food industry. The chips are primarily manufactured within Israel, utilizing local agricultural resources. Over the years, the brand has maintained a strong presence through consistent quality and a wide variety of product lines catered to the local palate.

As part of the Strauss Group's portfolio, the brand benefits from a robust distribution network and collaborations with global partners, though the ultimate ownership remains firmly under the Israeli Strauss Group.