Active Fruits Fruity Peach-Melon

Active Fruits Fruity is a brand of refreshment beverages primarily found in German retail, specifically within the Lidl supermarket network. This specific variant features a peach and melon flavor profile blended with a water base. The brand is a private label belonging to the Schwarz Group, which utilizes its extensive European supply chain to produce and distribute these items.

The production is typically handled by Mitteldeutsche Erfrischungsgetränke (MEG), which is a subsidiary of the Schwarz Group specializing in mineral water and soft drinks. By maintaining in-house production through MEG, the parent company ensures quality control and cost efficiency for its beverage line across Germany and surrounding markets.