Normal intensive hand cream

This product is an intensive hand cream sold under the Normal brand, which is a prominent Danish variety store chain. The chain was founded in Silkeborg, Denmark, in 2013 by Torben Mouritsen and Bo Kristensen. While the brand is Danish, the packaging explicitly states 'Made in PRC', meaning the manufacturing takes place in China to maintain competitive pricing.

Normal A/S is the parent company based in Denmark. A significant majority stake in the company is held by Anders Holch Povlsen through his investment firm Heartland A/S. Povlsen is a well-known Danish billionaire and the owner of the Bestseller fashion group. This ownership structure provides the brand with strong financial backing for its rapid international expansion across Europe.