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Longines luxury watches

ownerThe Swatch Group Ltd. (Switzerland)
originSwitzerland
manufacturedSwitzerland

Longines is one of the oldest and most prestigious watchmaking brands in the world, renowned for its 'winged hourglass' logo and its long-standing association with equestrian sports and gymnastics. Founded in the mid-19th century, it has remained a symbol of Swiss technical precision and timeless design for over 190 years.

All Longines timepieces are produced in Switzerland, specifically at the brand's historic headquarters in Saint-Imier. This central location handles the design, assembly, and quality control, ensuring that every piece adheres to the strict 'Swiss Made' standards required for high-end luxury timepieces.

Since 1983, Longines has been a key member of the Swatch Group, the world's largest watchmaking conglomerate. This acquisition allowed the brand to maintain its focus on the 'Elegance, Tradition, and Performance' segment while benefiting from the technological and industrial scale of its parent company. Today, Longines remains a powerhouse in the global watch market, headquartered and operated out of Switzerland.

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