Bitz Crujiondas Potato Chips

Bitz is a private-label snack brand exclusive to OXXO, the leading proximity store chain in Latin America. The 'Crujiondas' product refers specifically to their line of ridged (wavy) potato chips, known for their 'Original' salted flavor profile and crunchy texture.

The brand is manufactured in Mexico to supply the thousands of OXXO convenience stores across the country. It is owned and managed by FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.), a multinational beverage and retail company headquartered in Monterrey, Mexico. As an in-house brand, Bitz allows OXXO to offer competitive pricing in the snack category against established international giants.