Urban Decay Cosmetics

Urban Decay is a high-performance makeup brand that rose to fame in the mid-1990s by challenging traditional beauty standards with its 'beauty with an edge' philosophy and bold, non-traditional colors. Originally known for its prestige eye palettes, particularly the iconic Naked series, the brand has maintained a strong identity centered on high-pigment products and long-lasting formulas.

The brand was founded in 1996 in Southern California by Sandy Lerner, David Enicson, and Wende Zomnir. After several changes in private equity ownership during the early 2000s, the brand was acquired by a global beauty leader, significantly expanding its international distribution footprint. While it remains headquartered in California, its manufacturing and logistical operations are integrated into a global supply chain to maintain its status as a leading prestige cosmetics brand.