Fleuril laundry detergent

Fleuril is a prominent laundry detergent brand specializing in fabric care and color protection. Originally developed to provide gentle cleaning for delicate fabrics and to prevent color fading, it has become a staple in European households for maintaining the quality of clothing.

The brand is a key part of the laundry and home care portfolio of Henkel, a German multinational company founded in 1876. While Henkel is headquartered in Düsseldorf, Germany, Fleuril products are manufactured in several locations across Europe to serve different regional markets. In various countries, the brand is marketed under different names, such as Perwoll or Fewa, but maintains the same brand identity and technology under Henkel's global management.