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Kingsway is a private label brand primarily used by the Danish discount supermarket chain Netto. This specific product is a peach-flavored iced tea, common in the Scandinavian market. As a store brand, it is designed to offer a more affordable alternative to major brands like Lipton or Nestea.
While the Kingsway brand is deeply associated with Netto's operations in Denmark, the manufacturing of their beverages often takes place in Germany or other parts of the European Union through third-party contract manufacturers. This allows for high-volume production and competitive pricing across the European retail network.
The brand is under the ultimate ownership of the Salling Group, Denmark's largest retail group. The Salling Group manages various chains including Netto, Føtex, and Bilka, maintaining a strong presence in the Northern European retail landscape.
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