Campari Bitters

Campari is an iconic Italian alcoholic liqueur, considered an aperitif, obtained from the infusion of herbs and fruit in alcohol and water. It is a bitters, characterized by its dark red color. The history of the brand began in 1860 with Gaspare Campari in Novara, Italy. It became famous for its unique recipe which remains a secret to this day.

Over the decades, Campari has transformed from a local specialty into a global symbol of Italian culture and mixology, famously serving as the base for cocktails like the Negroni and Americano. While the main production remains centered in Italy, the global reach of the brand necessitates production and bottling facilities in various markets around the world.

Today, the brand serves as the cornerstone of the Campari Group (Davide Campari-Milano N.V.), one of the largest players in the global spirits industry. The group is headquartered in Sesto San Giovanni, Italy, and manages a vast portfolio of premium alcoholic beverages, remaining under Italian ownership and control via the Garavoglia family's holding company.