Kaufland Retail Brand

Kaufland is a major German hypermarket chain and part of the Schwarz Gruppe, which also owns the discount giant Lidl. Originally established in Germany, the brand has grown into a significant international retailer with a presence across Central and Eastern Europe.

Kaufland's product range includes a vast selection of private-label brands (such as K-Classic), which are manufactured in multiple countries across Europe and Asia depending on the specific category, ranging from food and beverages to household goods and clothing. The ownership remains firmly within the Schwarz family's commercial group, making it one of the largest retail entities in the world.