Proraso Crema Pre Barba

Proraso is a legendary Italian brand that has been a staple in barber shops since 1948. Founded by Ludovico Martelli in Florence, the brand gained fame for its pre-shave cream, which revolutionized the shaving experience in Italy by offering professional results at home.

The product is famously manufactured in Italy, specifically in the hills of Fiesole, Florence, maintaining a strong connection to its roots. The brand is known for its original formulas, such as the eucalyptus and menthol green line shown here, which combine traditional techniques with modern quality standards.

Proraso remains a family-operated business under the ultimate ownership of Ludovico Martelli S.p.A. The company has resisted conglomerate acquisition, preserving its status as an iconic representative of Italian grooming culture globally.