Nidra body wash

Nidra is a classic Italian personal care brand best known for its moisturizing products enriched with milk proteins. The brand has been a household name in Italy for decades, positioning itself as a leader in gentle skin care for the whole family.

Historically, Nidra was developed by the Italian company Mirato S.p.A., a major player in the hygiene and beauty sector founded by Corrado Avanzini in the 1960s. The brand specializes in liquid soaps, bath foams, and deodorants that emphasize skin hydration and softness.

Today, the brand remains under the ultimate ownership of Mirato S.p.A., which continues to manufacture the products primarily in its production facilities located in Italy. Mirato is one of the few large-scale Italian personal care groups that has maintained its independence and domestic manufacturing heritage, ensuring that Nidra remains a true 'Made in Italy' brand.