Polly Pocket toy

Polly Pocket is an iconic line of dolls and accessories that has undergone several transformations since its inception. Originally designed by Chris Wiggs in 1983 and licensed to Bluebird Toys, the brand became a global phenomenon for its tiny 'pocket-sized' cases that opened into intricate dollhouses.

In 1998, Mattel acquired the brand, leading to significant redesigns, including increasing the size of the dolls for better playability and safety. Today, Polly Pocket remains a cornerstone of Mattel's portfolio, with manufacturing primarily centered in East Asia to support global distribution. The brand continues to evolve with new animated content and retro-inspired collector sets.