Pepsodent White Now toothpaste

Pepsodent White Now is a specialized whitening toothpaste marketed under the historic Pepsodent brand. The brand was originally founded in 1915 by the Pepsodent Company in Chicago, USA, where it gained fame for its innovative marketing and use of pepsin as a cleaning agent.

In 1944, the brand was acquired by the British-Dutch consumer goods giant Unilever. While Unilever sold the North American rights to Church & Dwight in 2003, it remains the ultimate owner of the brand in the rest of the world, including Europe and Denmark.

Pepsodent is manufactured in multiple regional facilities across Asia, Africa, and Europe (such as France or Germany) to supply local markets. In Denmark, the products are typically distributed through Unilever's local subsidiaries, maintaining its position as a central brand in the personal hygiene sector.