Made O'Meter
Discover where a brand or product originates
Rexona is a global leader in the personal care sector, specifically known for its deodorants and anti-perspirants. The brand was originally established in Australia in 1908 by a physician and his wife. Since its inception, the brand has grown to become the world's most popular deodorant, marketed under various names such as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa.
Today, Rexona is owned by the British multinational consumer goods company Unilever. The product is manufactured in multiple locations globally to serve regional markets, with high-capacity production facilities in countries such as the United Kingdom, Brazil, Argentina, and South Africa. This localized production strategy allows Unilever to distribute the product efficiently across various continents while maintaining consistent global quality standards.
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