Via Color Standard laundry detergent

Via is a prominent laundry detergent brand in the Swedish market, known for its efficacy in stain removal and color preservation. It is the Swedish counterpart to the international brand 'Persil' (in certain markets) or 'Omo', sharing the iconic 'splat' logo used by Unilever worldwide.

The brand has a deep history under the Unilever umbrella, adapting its formulas over decades to meet Nordic environmental standards and consumer preferences. While the product is marketed heavily in Northern Europe, its manufacturing is distributed across Unilever's global supply chain to maximize efficiency, with significant production facilities located in Southeast Asia and Europe.

Today, Via remains a core brand for Unilever, a British multinational consumer goods company. The brand continues to innovate with concentrated formulas and sustainable packaging to maintain its leading position in the household care sector throughout Scandinavia.