Timotei Fresh & Strong (Hierbas Alpinas) Shampoo

Timotei is a well-known hair care brand that carries a legacy of natural-inspired beauty. Originally launched in Sweden during the 1970s, the brand gained international fame for its 'pure and natural' marketing, which was a pioneer in the personal care industry at the time.

The brand was originally developed by the Swedish division of the multinational giant Unilever. Over several decades, Unilever expanded Timotei across European and international markets. However, in a strategic move to refocus its beauty portfolio, Unilever sold the Timotei brand to the investment firm Aurelius Equity Opportunities in 2021. Today, Timotei is managed under the umbrella of Labori International, which specializes in the development and distribution of consumer brands. Manufacturing typically occurs in various locations across Europe to serve different regional markets.