Scrub Daddy cleaning sponge

Scrub Daddy is a well-known American cleaning brand founded by Aaron Krause in 2012. The brand gained international fame after appearing on the television show Shark Tank, where it secured an investment from Lori Greiner. The brand is famous for its FlexTexture material, which changes texture based on water temperature: becoming firm in cold water for tough scrubbing and soft in warm water for light cleaning.

Today, Scrub Daddy, Inc. remains an independent company headquartered in Pennsauken, New Jersey. While the primary manufacturing and distribution hubs are located in the United States, the brand has expanded its production and logistics to multiple countries to support its global retail presence. It remains one of the most successful products in the history of the Shark Tank reality series.