Made O'Meter
Discover where a brand or product originates
Elbow Grease is a well-known British cleaning brand that gained significant popularity through social media and retail partnerships in the United Kingdom. Originally developed as a multi-purpose degreaser, the brand expanded its range to include specialized products like this laundry stain remover bar.
The brand was originally owned by 151 Products Ltd, a company based in Manchester, United Kingdom. In 2023, the Elbow Grease brand was acquired by Star Brands Limited, a major player in the UK household cleaning sector. Star Brands itself is part of the larger Mobeus Equity Partners portfolio, which manages and invests in various British consumer goods companies. While the brand is British in origin and management, manufacturing for their diverse product line takes place across various international locations depending on the specific product formulation.
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