Pura Vecchia Sangiovese Primitivo Vigne Vecchie

Pura Vecchia is a distinguished wine brand originating from the Puglia region in southern Italy, a territory renowned for its robust viticulture. This specific bottle, the Sangiovese Primitivo Vigne Vecchie, is a blend that leverages the strength of old vines (Vigne Vecchie) to produce a concentrated and flavorful profile. The production process takes place entirely within Italy, adhering to the traditional winemaking practices of the Mediterranean coast.

The brand is owned and managed by the MGM Mondo del Vino group, a prominent Italian wine producer founded in 1991. The company has established itself as a leader in exporting high-quality Italian wines to the global market. Headquartered in Forlì, Italy, MGM Mondo del Vino focuses on innovation and quality control across its various estates and partnerships with local growers in regions like Puglia and Sicily. Since 2021, the company has operated under the umbrella of Argea, a major Italian wine cluster that oversees several traditional Italian wine houses.