Diesel apparel and lifestyle products

Diesel is a renowned Italian retail clothing company headquartered in Breganze, Italy. It is most famous for its high-end denim jeans, although the brand also produces a variety of other apparel, footwear, and accessories. Founded by Renzo Rosso in 1978, the brand was initially part of the Moltex group until Rosso took full control in 1985. The brand is recognized for its provocative and creative marketing campaigns.

While Diesel was born in Italy, its manufacturing is decentralized. High-end denim and specialty items are often produced in Italy to maintain artisan quality, while other segments of the collection are manufactured in various locations globally, including North Africa and Asia, to facilitate global distribution. Today, Diesel is a core brand under the OTB (Only The Brave) Group, an international fashion conglomerate that also manages other luxury brands like Maison Margiela and Marni.