Simply Duracell AA batteries

Simply Duracell is a line of alkaline batteries designed to provide reliable power for low-to-moderate drain devices. The Duracell brand traces its origins back to the 1920s through a partnership between Samuel Ruben and Philip Rogers Mallory. The brand eventually became a household name globally, recognized for its 'Copper Top' design and the iconic Duracell Bunny mascot.

While the brand originated in the United States, Duracell products are manufactured in multiple locations worldwide, including the United States, Belgium, and China, to meet global demand. Historically owned by companies like Kraft Foods, Gillette, and Procter & Gamble, the brand was acquired by Berkshire Hathaway in 2016. It currently operates as a cornerstone of Berkshire Hathaway's consumer battery business.