Theha Instant Coffee

Theha is a prominent coffee brand originating from Vietnam, a country world-renowned for its extensive coffee production and culture. The brand specializes in various coffee products, including instant mixes and traditional ground coffee, catering to both domestic and international markets. The manufacturing process centers around Vietnamese-grown beans, primarily Robusta, which are processed in local facilities to maintain the authentic flavor profile associated with Southeast Asian coffee traditions.

Theha is owned and operated by the The Ha Coffee Export-Import Investment Joint Stock Company (The Ha Coffee JSC), based in Ho Chi Minh City. As both the original creator and the current ultimate owner, the company manages the entire supply chain from sourcing to distribution. The brand has focused on expanding its footprint by emphasizing quality control and traditional roasting methods. It remains a privately held Vietnamese entity, representing the growing sector of domestic Vietnamese coffee brands competing on a global scale.