Crownfield Frosted Flakes

Crownfield Frosted Flakes is a sugar-coated breakfast cereal produced for the Lidl retail chain. Crownfield is one of Lidl's primary private label brands for various cereal products, including corn flakes, muesli, and granola.

Ownership of the brand belongs to the Schwarz Group, a multinational retail group based in Germany that operates the Lidl and Kaufland supermarket brands. As a private label, the manufacturing is often outsourced to various large-scale cereal producers across Europe, depending on the specific regional market and supply chain efficiency, though production frequently occurs in Germany and France.

The Schwarz Group is one of the world's largest retailers, and their private labels like Crownfield are designed to provide high-quality alternatives to international brands while maintaining competitive pricing through vertically integrated supply chains and bulk purchasing power.