Bret's Salt & Vinegar Potato Chips

Bret's is a renowned French brand of potato chips, often marketed under the slogan 'Le Chipsier Français.' Founded in 1995 by Alain Glon, the brand originated in the heart of Brittany, specifically in Saint-Gérand. The company is famous for its commitment to local agriculture, using 100% French potatoes sourced primarily from Breton farmers and cooked in sunflower oil.

Ownership of Bret's remains within the family-run Altho Group. Unlike many large snack brands owned by global conglomerates, Altho continues to operate as an independent French family business. They maintain a strong emphasis on regional identity and traditional production methods, making them a leading competitor in the French snack market with a significant presence in export markets as well.