madeometer

Made O'Meter

Discover where a brand or product originates

Sure Men Active Dry Antiperspirant Deodorant

Owner:Unilever PLC (United Kingdom)
OriginUnited Kingdom
Manufactured:Multiple countries

Sure Men Active Dry is a prominent antiperspirant brand that provides long-lasting sweat and odor protection. Marketed under the name Rexona in most of the world and Shield in South Africa, the brand is widely recognized for its 'tick' logo and the global 'It Won't Let You Down' slogan. It was originally developed in Australia in 1908 by a pharmacist and her husband.

Today, the brand belongs to the Unilever portfolio. While the brand has global origins, the products are manufactured in various regional facilities across Europe, Asia, and the Americas to serve local markets. As a household name in the personal care sector, it represents one of the world's most successful hygiene brands under the stewardship of one of the largest consumer goods companies globally.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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