Ariel liquid laundry detergent

Ariel is a major global brand of laundry detergents widely known for its stain-removal capabilities and innovation in cold-water washing. The product shown identifies itself as being made in France, supporting the European market with specialized formulas like the 'Action Détachante'.

Ariel was originally developed by Procter & Gamble's European Technical Centre in Belgium and launched in internationally in 1967. It was one of the first detergents to feature biological enzymes to tackle organic stains. Today, it remains a flagship brand for Procter & Gamble, dominating laundry aisles across Europe, Latin America, and Asia.

The brand is owned by the American multinational consumer goods giant Procter & Gamble (P&G). While the brand has deep European roots, its ultimate ownership and strategic direction are headquartered in the United States, managing a vast network of local subsidiaries and manufacturing plants worldwide to maintain its position as a market leader in home care.