elmex Toothpaste Protection Caries

elmex is a premium dental hygiene brand originally developed in Switzerland. It is best known for being the first toothpaste to use amine fluoride, a unique ingredient formulated to protect tooth enamel and prevent dental caries. The brand has a long-standing reputation for scientific innovation in oral health, often collaborating with dental universities for research.

Starting from its roots at GABA, a Swiss pharmaceutical company based in Basel, elmex was acquired by the American multinational corporation Colgate-Palmolive in 2004. Today, elmex remains a flagship European brand under Colgate-Palmolive's extensive portfolio. While it maintains its Swiss heritage and high quality standards, production is distributed across several European facilities to meet global demand, with significant manufacturing operations located in Poland and Italy.