Made O'Meter
Discover where a brand or product originates
Kiabi is a well-known French retail chain specializing in affordable ready-to-wear apparel and footwear. Founded in 1978 in Hem, France, the brand revolutionized the market with the concept of 'fashion at low prices.'
Today, Kiabi is owned by the Association Familiale Mulliez (AFM), a major French holding company that also controls other giant retailers like Auchan and Decathlon. While the brand design and strategic decisions originate in France, manufacturing is outsourced globally, primarily to hubs in Asia and North Africa, to maintain its competitive pricing. The brand has a significant international footprint, operating across Europe, Africa, and the Middle East.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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