ION bike wear

ION is a prominent brand in the action sports industry, specifically recognized for its high-performance biking and surfing gear. Founded in 2004, the brand initially specialized in wetsuits and neoprene products for the international windsurfing, kitesurfing, and surfing scenes. In 2012, ION expanded its portfolio by launching a dedicated bike division, offering a wide range of functional cycling apparel, footwear, and protective gear.

The brand's origin is rooted in Germany under the umbrella of Boards & More Group. The manufacturing process for ION bike wear occurs in multiple countries, primarily within specialized textile hubs in Asia and Europe, ensuring technical standards for water-resistance, breathability, and impact protection are met.

Ownership of the brand has transitioned through major investment groups over the years. Following a management buyout and subsequent acquisitions, ION is now part of the Boards & More Group, which is owned by the Belgian investment holding company Ergon Capital. This ownership structure provides the brand with the financial backing and global distribution networks necessary to maintain its position as a leader in premium outdoor and action sports equipment.